One area of SEO that we constantly work on is backlinks. A backlink or “link” for brief , is clickable text on an internet site that links back to your website. We get countless questions on backlinks and therefore the value of links within the search engines today. For nearly 20 years Google has used backlinks as a ranking signal for keyword searches. Even laymen with little SEO knowledge now know that backlinks are the key to ranking in Google. Though this is often public knowledge , what most of the people don’t know is that backlinks within the eyes of Google changed significantly in late 2013.
Our team discovered what Google changed after 3 weeks of reverse engineering and testing. Though we cannot reveal all of the knowledge we gleaned from our tests, the whole world of SEO and backlinks was flipped upside-down when Google made this alteration . We hope to dispel some myths about backlinks and that we also hope to offer you a thought of what an honest backlink is today and the way bad backlinks can harm your domain permanently. If you’re looking to rent a top quality backlink building company, please contact us (buy links) in order that we will discuss your needs. We are a white-hat SEO company that focuses on real keyword rankings. we will assist you achieve your goals with internet marketing and quality SEO.
Not All Backlinks Are Good
Surprise! Not all backlinks are good! Most SEO service companies still regard all backlinks nearly as good . That’s because for an extended time Google did relatively nothing about spammy backlinks and, in fact, often rewarded the spammiest link-builders. that’s not true. In fact, Google has found how to catch spammy link builders and it’s punishing those sites using spammy tactics. Backlinks are treated as a positive ranking signal for therefore long that relatively few companies have evaluated how Google has changed its ranking scheme.
Most SEO companies haven’t questioned the established order of backlinks. Today we might estimate that 90% of SEO companies haven’t changed their backlinking tactics. If you’re working with a corporation that has not maintained with the changes in Google, you’ll be surprised to seek out your site plummeting within the search results.
Too Many Backlinks are often Problematic
Too many backlinks are often a drag . Google is not any longer concerned about what percentage backlinks you’ve got . It’s difficult to elucidate this to some SEOs because they can’t fathom that Google would make such a drastic change. However, through our research, we’ve discovered that Google wants to ascertain quality over quantity and if there are too many links inbuilt an unnatural way Google will catch you and penalize your site. Our team proved this in late 2013 with our research.
Anchor Text is Important
The anchor text for your backlinks is additionally extremely important. Constantly bombarding sites with an equivalent anchor text won’t assist you . Google wants to ascertain natural links being built for real people. Any plan to fool the search engines are going to be frowned upon. It isn’t well worth the risk.
Site Quality & Content is Paramount
Google wants to ascertain links coming from high-quality sites that are related to the outbound link given. Therefore, if you’ve got a link from a totally unrelated site, it won’t be as valuable as a link from a related site. for instance , if you’re a carpet cleaning company and you’re getting links from an online forum about celebrities, something would appear fishy to the search engines. And rightly so! Why would a forum discussing celebrities want to link to your carpet cleaning company? It doesn’t add up to users and it won’t add up to the search engines either.
Spammy Backlink Tactics Cause Harm
The bottom line is that spammy backlink tactics can cause real harm to your domain. The longer you permit the spammy techniques to continue, the more work you’ll need to get those spammy links removed. If you notice that your current SEO service is building spammy backlinks, you ought to notify them immediately and discontinue service. These tactics will harm your rankings!
Because Google made a change in its algorithm to penalize spammy backlink techniques, it also released a tool for webmasters to “disavow” spammy links. However, Google’s disavow tool is meant as a final resort for webmasters that can’t get the spammy links removed manually. the method to get rid of spammy links is lengthy and time-consuming. Therefore, the method is additionally expensive.